South Africa and Nigeria are ranked 49th and 50th in the world respectively.
Six out of ten fastest-growing nation brands in the world come from Africa, according to the latest Brand Finance Nation Brands report.
The Democratic Republic of the Congo, Egypt, Kenya, Tanzania, Ethiopia, and Ghana have all recorded outstanding growth between 28% and 38% year on year.
South Africa and Nigeria are ranked 49th and 50th in the world respectively with South Africa’s brand value dropping six places in the latest Brand Finance Nation Brands report for 2018 – putting the country at risk of losing its African leader position to Nigeria.
South Africa was one of only 11 countries in the list of 100 to see a decline – and it saw the 5th biggest drop, overall (tied with Iran); But Despite the country’s troubles, South Africa still remains the gateway to the African continent, with Johannesburg the hub.
The report from global consultant firm Brand Finance ranks the nation brands of 100 leading countries annually.
To do this, it measures the strength and value of each country’s brand, using dozens of data points across three key pillars: goods & services, investment and society.
David Haigh , CEO of Brand Finance, said, “Starting from a low economic base and still troubled by political instability, Africa is nonetheless beginning to demonstrate its true potential. Following in the footsteps of Asian tigers with remarkable advances in this year’s ranking, African lions are the future of global economic growth.”
In spite of fast brand value growth among other African nation brands, South Africa and Nigeria remain the continent’s most valuable, with brand values at US$207 and US$203 respectively.
Every year, Brand Finance values the world’s biggest nation brands and the 2018 edition was calculated in United States dollar with a valuation date of July 1, 2018.
