Now ranked number one in the world for time spent online, Nigeria far exceeds the global average of 2 hours and 16 minute.
We Are Social and Hootsuite have published the latest Global Digital Yearbook for 2019, showing how the world’s internet population has changed over the past 12 months., and the social media management firm indicates that social media users in Nigeria spend more time online than people from any other country in Africa.
According to the Digital 2019 report produced by Hootsuite and creative agency We Are Social, Nigeria social media users spend about 3 hours and 17 minutes each day online, talkafricana.com reported. This far exceeds the global average of 2 hours and 16 minutes.
The report further revealed that, Nigerians spend the 6th longest time on social media.
According to the report, mobile dominates as a channel across the globe, with 5.11 billion unique mobile users in the world today – up 100 million (2%) from January 2018.
There are 4.39 billion internet users in 2019, an increase of 366 million (9%) versus January 2018, and there are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9%) since this time last year.
The report draws data from several sources, including and research groups, including GlobalWebIndex, GSMA Intelligence, Statista, Locowise, App Annie, and SimilarWeb, to compile a comprehensive overview on digital trends and moves.