What top websites are Nigerians visiting in 2021? How much time do they spend on these websites? What are they searching for on google?. Here’s a list of the Latest Top 30 Most Visited Websites in Nigeria and the Top 10 Most Visited Local Websites in Nigeria.
Most Popular Websites in Nigeria: Top 30 Most Visited Websites in Nigeria, 2021
Here’s the latest list of the Top 30 Most Visited Websites in Nigeria in 2021:
| Rank | Website |
|---|---|
| 1 | Google.com |
| 2 | Betnaija |
| 3 | YouTube.com |
| 4 | Facebook.com |
| 5 | Yahoo.com |
| 6 | Nairaland.com |
| 7 | Jumia |
| 8 | Wikipedia.org |
| 9 | Instagram.com |
| 10 | Legit.ng |
| 11 | Dailypost.ng |
| 12 | Amazon.com |
| 13 | Punchng.com |
| 14 | Office.com |
| 15 | Zoom.us |
| 16 | Canva.com |
| 17 | Whatsapp.com |
| 18 | Vanguardngr.com |
| 19 | Microsoft.com |
| 20 | Linda Ikeji |
| 21 | Gtbank |
| 22 | Netflix.com |
| 23 | Jiji.ng |
| 24 | Konga.com |
| 25 | Linkedin.com |
| 26 | Paystack.com |
| 27 | Coinmarketcap.com |
| 28 | Fiverr.com |
| 29 | Google.com.ng |
| 30 | Grammarly.com |
Top 20 Most Visited Local Websites in Nigeria:
Here’s the latest list of the Top 20 Most Visited indigenous Websites in Nigeria in 2021:
We defined “Nigerian Websites” as any websites or blog that is owned by a Nigerian, managed by a Nigerian, publishes mostly Nigerian content and that has the majority of its traffic from Nigeria.
| Rank | Website |
|---|---|
| 1 | Bet9ja |
| 2 | Nairaland.com |
| 3 | Jumia.com.ng |
| 4 | Legit.ng |
| 5 | Dailypost.ng |
| 6 | Punchng.com |
| 7 | Vanguardngr.com |
| 8 | Lindaikejisblog.com |
| 9 | Gtbank |
| 10 | Jiji.ng |
| 11 | Konga.com |
| 12 | Paystack.com |
| 13 | theNetnaija.com |
| 14 | Naijaflava.com |
| 15 | Flutterwave.com |
| 16 | thecable.ng |
| 17 | Nairametrics.com |
| 18 | Premiumtimesng.com |
| 19 | Guardian.ng |
| 20 | Naijaloaded.com.ng |
More Details on the top 10 most visited websites in Nigeria:
The following details go a little bit deeper.
Our research went all in to uncover details like the keywords visitors use in google and other search engines to discover these top websites, how much time visitors spend on these websites, the global rank compared to all the websites worldwide.
1. Bet9ja.com
Bet9ja.com is the Most Visited and most popular website in Nigeria in 2021.
About Bet9ja.com – Bet9ja is an online bookmaker company that offers betting on major sporting events operating in Nigeria. Traded under KC Gaming Networks Limited and run by a series of shareholders of multiple nationalities, the website is licensed by the Lagos State Lotteries Board (LSLB) with permission to operate in other parts of Nigeria.
According to Alexa.com, Bet9ja is the third most visited website in Nigeria, only next to after Google.com and YouTube.com and the most visited website in Nigeria.
Bet9ja was co-founded by Ayo Ojuroye and Kunle Soname who are its CEO and chairman respectively.
Bet9ja is also the official sponsor of the Nigeria Women’s Football League
Local and Global Ranking:
Bet9ja.com has a Local Rank (including international websites) of 3. While its Global Rank is 175.
Visitors Demography Segmentation:
Nigeria accounts for 95.8% of bet9ja’s visitors. Most of the visitors are male users.
These visitors look at an average of 3.70 pages and spend approximately 7:11 minutes and 43 seconds on the website daily.
Data, Numbers and Statistics:
Bet9ja has a bounce rate (the percentage of visitors to the site who navigate away from the site after viewing only one page) of 42%.
Users of the site spend an average of 7 minute on it before visiting another site.
People tend to visit google.com, flashscore.com, youtube.com and sportradar.com, before visiting this website.
There is a total of 28,135 different websites linking back into bet9ja.com. This adds on to its authority in the eyes of search engines like Google, Bing and Yahoo search.
2. Nairaland.com
About Nairaland.com – Nairaland is ranked as the 6th most visited website in Nigeria as at December 2021, (and the 2nd most visited indigenous site in Nigeria) according to Alexa.com.
Local and Global Ranking:
Nairaland has a Local Rank (including international websites) of 6. While its Global Rank is 891.
The main website related or similar to Nairaland.com based on Local and Global Ranking, content and audience overlap are legit.ng, pulse.ng, jumia.com.ng, punchng.com, jiji.ng.
Visitors Demography Segmentation:
Nigeria accounts for 79.0% of Nairaland.com visitors.
Besides Nigeria, other visitors come from India, followed by United States, Users of the site spend an average of 10:11 minutes surfing, at an average of 6.76 minutes Daily Pageviews per Visitor.
Data, Numbers and Statistics:
Nairaland has a bounce rate of 31.4% which means that visitors view atleast three pages before leaving the site.
22% of the visitors come from search engines and the most searched phrase as at December 2021 is “nairaland, nairaland forum. People tend to visit google.com, youtube.com, facebook.com, twitter.com
There is a total of 2,162 different websites linking back to Nairaland.
3. Jumia.com.ng
About Jumia.com.ng – Jumia.com.ng is the third most visited website in Nigeria in 2021 it’s also the most popular website in Nigeria. It is owned by Jumia Group of Companies.
Jumia is a consumer goods e-commerce retail platform that connects sellers with consumers. The company is also a logistics service, which enables the shipment and delivery of packages from sellers to consumers. It has partnered with more than 81,000 local African companies and individuals and is a direct competitor to Kilimall in Kenya and Konga in Nigeria. Started in 2012 in Lagos, the company currently has a presence across 12 African countries.
Local and Global Ranking:
Jumia.com.ng has a Local Rank of 7. While its Global Rank is 1,370.
The main website related or similar to Jumia.com.ng based on Local and Global Ranking, content and audience overlap is jiji.ng and konga.com.
Visitors Demography Segmentation:
Nigeria accounts for 92.2% of jumia.com.ng visitors.
Besides Nigeria, other visitors come from the United States, followed by india. Users of the site spend an average of 9:14 minutes surfing, at an average of 6.35 minutes Daily Pageviews per Visitor.
Data, Numbers and Statistics:
Jumia.com.ng has a bounce rate of 27.5% which means that less than half of the visitors look at only one page and leave the site.
29% of the visitors come from search engines and the most searched phrase as at December 2021 is “jumia” and “jumia food”.
People tend to visit google.com, youtube.com, konga.com. after visiting this website.
There is a total of 661 different websites linking back to Jumia.com.ng.
4. Legit.ng
About Legit.ng – Legit.ng (formerly Naij.com) is a Nigerian digital media and news platform. It is ranked as the 10th overall most most visited website in Nigeria by Alexa and the fourth most popular website in Nigeria (indigenous). Legit.ng is the biggest publisher on Facebook by the audience in ‘Media’ category.
As of December 2021, it is 4th most visited website in Nigeria. Currently the website’s Facebook community has over 4.3 million members. This means in less than 4 years Legit.ng has overtaken Sahara Reporters and other online news sites. Also Legit.ng is the biggest publisher on Facebook by the audience in ‘Media’ category.
Local and Global Ranking:
Legit.ng has a Local Rank of 10. While its Global Rank is 1,191.
The main website related or similar to legit.ng based on Local and Global Ranking, content and audience overlap are pulse.ng, punchng.com, Nairaland.com, dailypost.ng, premiumtimesng.com
Visitors Demography Segmentation:
Nigeria accounts for 68.3% of legit.ng visitors.
Besides Nigeria, other visitors come from the United States, followed by United States and India, Users of the site spend an average of 8:55 minutes surfing, at an average of 4.34 Daily Pageviews per Visitor.
Data, Numbers and Statistics:
Legit.ng has a bounce rate of 53.9% which means that most of the visitors look at only one page and leave the site.
48% of the visitors come from search engines and the most searched phrase as at December 2021 is “Naija news”. People tend to visit google.com, youtube.com, facebook.com, instagram.com.
There is a total of 4,453 different websites linking back to legit.ng.
5. Dailypost.ng
About Dailypost.ng – Dailypost.ng is owned and managed by Daily post newspaper. Developed and written exclusively for Nigerians, the site which is the fifth most popular website in Nigeria is packed with up-to-the-minute local and national news, politics, metro, business, entertainment, sports, and opinions.
Daily Post is featured in Google news and is one of the top news sites in Nigeria.
Local and Global Ranking:
Dailypost.ng has a Local Rank of 11. While its Global Rank is 1,561.
The main website related or similar to Thenationonlineng.net based on Local and Global Ranking, content and audience overlap are premiumtimesng.com saharareporters.com, punchng.com, vanguardngr.com
Visitors Demography Segmentation:
Nigeria accounts for 68.45% of dailypost.ng visitors.
Besides Nigeria, other visitors come from the United States, followed by United Kingdom. Users of the site spend an average of 4:37 minutes surfing, at an average of 3.12 Daily Pageviews per Visitor.
Data, Numbers and Statistics:
Dailypost.ng has a bounce rate of 46.2% which means that visitors view at least two pages before leaving the site.
27% of the visitors come from search engines and the most searched phrase as at December 2021 is “epl, nigerian newspapers, nigeria news, daily post, super eagles. People tend to visit premiumtimesng.com, punchng.com, Saharareporters.com
There is a total of 3,974 different websites linking back to Dailypost.ng.
6. Punchng.com
About Punchng.com – Another very popular website in Nigeria is the Punch. The website which is ranked the sixth most popular website in Nigeria attracts visitors mainly from Nigeria who spend more than eight minutes browsing for news articles and visiting more than four pages with each visit.
Local and Global Ranking:
Punchng.com has a Local Rank (including international websites) of 13. While its Global Rank is 1,404.
The main website related or similar to Punchng.com based on Local and Global Ranking, content and audience overlap are premiumtimesng.com, vanguardngr.com, dailypost.ng, pulse.ng
Visitors Demography Segmentation:
Nigeria accounts for 77% of punchng.com visitors.
Besides Nigeria, other visitors come from the United States and United Kingdom, Users of the site spend an average of 8:33 minutes surfing, at an average of 3.70 Daily Pageviews per Visitor.
Data, Numbers and Statistics:
Punchng.com has a bounce rate of 44.9% which means that most of the visitors view at least three pages before leaving the site.
27% of the visitors come from search engines and the most searched phrase as at December 2021 is “punch newspaper, punch, epl table. People tend to visit google.com, twitter.com, thenationonlineng.net, vanguardngr.com
There is a total of 7,724 different websites linking back to punch.
7. Vanguard.com
Vanguard is the 7th most popular website in Nigeria. The famous journalist Sam Amuka-Pemu with help of three friends started Vanguard Media in 1983 and later formed the online extension to widen the scope of the media house.
Local and Global Ranking:
Vanguardngr.com has a Local Rank (including international websites) of 18 and a rank of 2183 in global internet engagement.
The main website related or similar to Vanguardngr.com based on Local and Global Ranking, content and audience overlap are dailypost.ng, Guardian.ng and premiumtimesng.com.
Visitors Demography Segmentation:
Nigeria accounts for 74.44% of Vanguardngr.com visitors.
Besides Nigeria, other visitors come from the United States, followed by United Kingdom. Users of the site spend an average of 3.22 minutes surfing, at an average of 2.06 Daily Pageviews per Visitor.
Data, Numbers and Statistics:
Vanguardngr.com has a bounce rate of 64.4% which means that most of the visitors spend a lot of time on the site.
54% of the visitors come from search engines.
8. Lindaikejisblog.com
Lindaikejisblog.com specializes in reporting news, gossips arising from Nigeria, and covers trending international fashions and lifestyles. It generates traffic not only from Nigeria but also from US and Canada.
Local and Global Ranking:
Lindaikejisblog has a Local Rank (including international websites) of 20 and a rank of 2922 in global internet engagement.
The main website related or similar to LindaIkejj based on Local and Global Ranking, content and audience overlap are dailypost.ng, Naijanews.com and Saharareporters.com.
Visitors Demography Segmentation:
Nigeria accounts for 87.6% of lindaikeji visitors.
Besides Nigeria, other visitors come from the United States, followed by Canada and Ghana, Users of the site spend an average of 8:59 minutes surfing, at an average of 4.41 Daily Pageviews per Visitor.
Data, Numbers and Statistics:
The website has a bounce rate of 40.8% which means that most of the visitors spend a lot of time on the site.
14% of the visitors come from search engines and the most searched phrase as at December 2021 is “Linda Ikeji”.
9. Gtbank.com
About Gtbank.com – Ranked 9th most visited website in Nigeria, gtbank.com is the website of Guaranty Trust Bank plc also known as GTBank or simply GTB, a Nigerian multinational financial institution, that offers Online/Internet Banking, Retail Banking, Corporate Banking, Investment Banking and Asset Management services, with its head office in Victoria Island, Lagos.
Local and Global Ranking:
Gtbank.com has a Local Rank of 21. While its Global Rank is 3184.
The main website related or similar to Gtbank.com based on Local and Global Ranking, content and audience overlap are gtbank.cloud, zenithbank.com, accessbankplc.com, quickteller.com
Visitors Demography Segmentation:
Nigeria accounts for 89.3% of Gtbank.com visitors.
Besides Nigeria, other visitors come from the United States, followed by United Kingdom and United States, Users of the site spend an average of 9:01 minutes surfing, at an average of 5.64 Daily Pageviews per Visitor.
Data, Numbers and Statistics:
Gtbank.com has a bounce rate of 13.9% which means that most of the visitors spend lots of time the site.
18% of the visitors come from search engines and the most searched phrase as at December 2021 is “gtbank, gtbank online, gtbank internet banking, gtb, guaranty trust bank. People tend to visit google.com, gtbank.cloud, yahoo.com, youtube.com
There is a total of 304 different websites linking back to Gtbank.com.
10. Jiji.ng
Jiji, the 10th most visited website in Nigeria (indigenous) is an African online marketplace that provides buyers and sellers with an avenue to meet and exchange goods and services.
Local and Global Ranking:
Jiji has a Local Rank (including international websites) of 23 and a rank of 2969 in global internet engagement.
The main website related or similar to Jiji based on Local and Global Ranking, content and audience overlap are Jumia.com.ng, Konga.com.
Visitors Demography Segmentation:
Nigeria accounts for 86% of Jiji visitors.
Besides Nigeria, other visitors come from the United States, followed by Japan and Zambia, Users of the site spend an average of 8:15 minutes surfing, at an average of 6.81 Daily Pageviews per Visitor.
Data, Numbers and Statistics:
Jiji.ng has a bounce rate of 26.5% which means that most of the visitors spend a lot of time on the site.
41% of the visitors come from search engines and the most searched phrase as at December 2021 is “jiji”.
Top News Sites In Nigeria
1. Nairaland.com
Nairaland is the most visited news website in Nigeria as at December 2019, according to Alexa.com.
Figures published by Nairaland in November 2021 revealed that they had 31,096,346 visits from 7,450,955 unique visitors and 207,007,864 page views November.
2. Legit.ng
Legit.ng (formerly Naij.com) is a Nigerian digital media and news platform. It is the 4th most visited news website in Nigeria. Legit.ng is the biggest publisher on Facebook by the audience in ‘Media’ category.
3. Dailypost.ng
Dailypost.ng is owned and managed by Daily post newspaper. Developed and written exclusively for Nigerians, the site which is the 3rd most visited news website in Nigeria is packed with up-to-the-minute local and national news, politics, metro, business, entertainment, sports, and opinions.
4. Punchng.com
The fourth most popular news website in Nigeria is the Punch. Another local online daily that provides trustworthy news on the happenings in Nigeria. The website attracts visitors mainly from Nigeria who spend more than eight minutes browsing for news articles and visiting more than four pages with each visit.
5. Vanguardngr.com
Vanguard is the 5th most popular news site in Nigeria. The famous journalist Sam Amuka-Pemu with help of three friends started Vanguard Media in 1983 and later formed the online extension to widen the scope of the media house.
6. Lindaikejisblog.com
Lindaikejisblog.com deals with news, entertainment, events, fashion beauty and lifestyle. It specializes in news, gossips arising from Nigeria, and covers trending international fashions and lifestyles. It generates traffic not only from Nigeria but also from US and Canada.
7. Thecable.ng
Thecable.ng is the 7th most popular news website in Nigeria. The website attracts visitors mainly from Nigeria who spend more than eight minutes browsing for news articles and visiting more than four pages with each visit.
8. Nairametrics.com
Nairametrics is a leading financial information and content creation company based in Lagos Nigeria. They provide our visitors with up-to-date financial, investing, and business news, research-based content, financial literacy, and personal finance resources. Nairametrics is the 8th most visited news website in Nigeria.
9. Premiumtimesng.com
Premiumtimes is the most 9th most popular news website in Nigeria. The website attracts visitors mainly from Nigeria who spend more than 3 minutes browsing for news articles and visiting more than 1.7 pages with each visit.
10. Guardian.ng
Guardian.ng is the most 10th most visited news website in Nigeria. The website attracts visitors mainly from Nigeria who spend more than three minutes browsing for news articles and visiting more than 2 pages with each visit.
Extras
Thenationonlineng.net
Thenationonlineng.net is owned and managed by the Nation, a daily newspaper developed and written exclusively for Nigerians,the site is packed with up-to-the-minute local and national news, politics, metro, business, entertainment, sports, and opinions.
Informationng.com
Like other sites on this list, Informationng.com publishes general news including Entertainment, politics et al. The website has over 3.5 Facebook followers and 122.6 Twitter followers. Surfers spend upwards of 10 minutes reading all the articles posted, and by doing this they link to an average of 6.9 page views per visit.
Premiumtimesng.com
Premium Times is a Nigerian online newspaper based in Abuja. It launched in 2011. The online medium is notable for Investigative journalism among other fields.
The newspaper covers business and economy, public policies, the democratic process and institutions of democracy, sports, arts and culture.
Pulse.ng
Pulse.ng is also a very popular online news platform in Nigeria that highlights the entertainment, style and news that are part of and the West African DNA.
What are Nigerians searching for online
Google revealed its annual list of the top searches for the year 2021 and broken down what Nigerians have been Googling in different categories.
Whereas last year’s results were dominated by the global pandemic, this year the population of Nigeria turned to entertain (sports and celebrities).
According to the tech giant, ‘Romelu Lukaku’ was the most Googled athlete of the year in Nigeria. Followed by ‘Raphael Varane’ and then ‘Christian Eriksen’, the Danish footballer who suffered a cardiac arrest during the Euros tournament.
In the Movies category Squid game was the most Googled, followed by Coming to America 2 and sex life movie.
In the songs category, Naira Marley – Coming was the most Googled, followed by Ayra Starr – Bloody Samaritan, Omah Lay – Understand and Naira Marley – Koleyewon.
Some of the results may be unexpected, so here is a list of some of the things that Nigerians searched for the most on Google’s search engine in 2021.
Athlete
1. Romelu Lukaku
2. Raphael Varane
3. Christian Eriksen
4. Ben White
5. Earling Haaland
6. Xavi
7. Saul Niguez
8. Thomas Tuchel
9. Naomi Osaka
10. Jules Koundé
EPL Teams
1. Chelsea F.C
2. Manchester City F.C
3. Tottenham Hotspur F.C
4. Leicester City F.C
5. Everton F.C
6. West Ham United F.C
7. Aston Villa F.C
8. Newcastle United F.C
9. Southampton F.C
10. Leeds United
Loss
1. TB Joshua
2. Sound Sultan
3. Ada Jesus
4. DMX
5. Femi Osibona
6. Dare deboye
7. Rachel Oniga
8. Prince Philip
9 Yinka Odumakin
10. Sani Dangote
Lyrics
1. Alcohol lyrics
2. Bloody Samaritan lyrics
3. My Baby Bad My Baby Good lyrics
4. Peru lyrics
5. Ruger Bounce lyrics
6. Infinity lyrics
7. Cash app lyrics
8. Jowo lyrics
9. Big Thug Boys lyrics
10. Feeling lyrics
Mobile devices
1. Iphone 13
2. Infinix Note 10
3. Infinix Hot 10
4. Iphone 12 pro max
5. Iphone 13 pro max
6. Tecno Camon 17
7. Samsung A12
8. Infinix Note 8
9. Infinix smart 5
10. Tecno spark 7
Movies
1. Squid game
2. Coming to america 2
3. Sex life movie
4. Black widow
5. Red notice
6. Mortal Kombat
7. Army of the dead
8. Eternals
9. Shang chi
10. The harder they fall
Music Artists
1. Tiwa Savage
2. Omah Lay
3. Lil Nas X
4. Ruger
5. Ayra Starr
6. Buju
7. Bobby Shmurda
8. Seyi Shay
9. Chidinma Ekile
10. Naira Marley
Nollywood Actors
1. Destiny Etiko
2. Zubby Michael
3. Pere
4. Tonto Dikeh
5. Iyabo Ojo
6. Olu Jacobs
7. Nafisa Abdullahi
8. Jim Iyke
9. Nancy Isime
10. Alex Ekubo
People
1. Tiwa Savage
2. Obi Cubana
3. Sunday Igboho
4. Romelu Lukaku
5. Nnamdi Kanu
6. Elon Musk
7. Baba Ijesha
8. Omah Lay
9. Raphael Varane
10. Fabrizio Romano
Recipe
1. Pornstar Martini Cocktail recipe
2. Pancake recipe
3. Chocolate cake recipe
4. Puff Puff recipe
5. Fried rice recipe
6. Egusi soup recipe
7. Oha soup recipe
8. Vanilla cake recipe
9. Ogbono soup recipe
10. Chin chin recipe
Searched
1. Paralympics
2. Euro 2020
3. Olympic Games Tokyo 2020
4. TB Joshua
5. La Liga
6. EPL
7. Champions league
8. Tiwa Savage
9. Obi Cubana
10. Sound Sultan
Songs
1. Naira Marley – Coming
2. Ayra Starr – Bloody Samaritan
3. Omah Lay – Understand
4. Naira Marley – Koleyewon
5. Kizz Daniel – Lie
6. Ladipoe feat. Buju – Feeling
7. Ruger – Bounce
8. Davido – Jowo
9. Wizkid – Essence (Remix) ft. Justin Bieber
10. Joeboy – Alcohol
Who is…
1. Who is going to win champions league 2021
2. Who is Obi Cubana
3. Who is Ada Jesus
4. Who is Sunday Igboho
5. Who is the best player in the world
6. who is DMX
7. Who is the president of America
8. Who is the new chief of army staff
9. Who is Abba Kyari
10. Who is Cubana chief priest
